Custom builds
One rod, built to one angler
Nothing here comes off a rack. You tell Jack where you fish and what you are chasing, and the rod gets specified around that answer.
What you choose
Six decisions, and then it is yours
Most of these you do not have to answer on your own. Come with the water and the target species and the rest gets worked out on the phone or across the bench.
- 01
The blank
Graphite, glass or a composite, picked for the length, power and action the job actually needs. This is the rod. Everything else hangs off it.
- 02
Guides
Fuji rings and frames, single foot or double, conventional or spiral wrapped for offshore work. Sized and spaced for the reel you are running.
- 03
Reel seat
Graphite or aluminium, with the hood and trim finished to match the wrap. Split grip or full, whichever your hands prefer.
- 04
Grip
EVA foam, cork, or shrink over carbon. Length set to how you actually hold and fight a fish, not to a standard.
- 05
Thread and wrap
The part that makes it yours. Solid colours, tipped and trimmed bands, cross wraps, weaves and full decorative butt sections.
- 06
Marbling and finish
Marbled and splatter finishes on the blank itself, then epoxy over everything, turned until it cures clear and hard.
Recent work
Wraps that came off this bench
Green and purple cross wrap
Blue, red and white decorative butt wrap
Purple leopard marbled butt, boxed and going out
Purple anodised seat over a black grip wrap
A full set finished in seafoam teal
A matched set of tarpon rods
How it runs
From first message to finished rod
- 01
The conversation
Where you fish, what you throw at, what you are running for a reel. The rod gets specified around that, not around a catalogue.
- 02
Blank and hardware
Blank selected for the job, then reel seat, grip and guide train chosen to match. Fuji components on the production line.
- 03
Guide placement
Guides are laid out and static tested on the blank itself so the load spreads properly through the curve, then taped and checked again.
- 04
Wrapping
Every wrap is laid down by hand on the turner. This is where the colour goes on, and where a decorative or cross wrap gets built if you asked for one.
- 05
Finish and cure
Epoxy over the thread, turned until it levels and cures hard and clear. Then it gets checked, labelled and it is yours.
Start a build
Tell him the water, the species, the reel and any colours you have in mind. A deposit holds the slot and the build starts from there.